Blockchain startup Animoca Brands announced it had signed a global licensing agreement with Formula 1® to publish a F1® Delta Time, a blockchain game based on the world-famous racing series. This deal is part of the Animoca Brands’s vision to onboard the next billion people on to blockchain.
- Formula 1® is the pinnacle of motor sport, with an audience of ~1.6Bn TV viewers, 506m global fans, and is broadcast in 180+ territories.
- The global footprint of F1® includes 21 races in 21 countries on five continents – annual race attendance is over 4.1m people with the majority of fans in the top income bands.
- The sport attracts the world’s most influential commercial partners including Rolex, Pirelli, DHL, Emirates and Heineken, and also has media rights partnerships with a broad range of leading broadcasters, including Sky, Fox Sports and ESPN.
DeltaTime Formula One is live
F1® Delta Time is a blockchain-based game which will utilise the ERC-721 and ERC-20 standards, and run on the Ethereum blockchain.
The first phase of the game, featuring NFTs based on Formula 1 intellectual property, will be launched on 10 May 2019.
The website for F1 Delta Time is now live so you can sign-up for further updates.
“In 2016, F1 was acquired by Liberty Media, a multinational company with operations in 30 countries. Since the acquisition, Liberty Media is growing the sport and improving the fan experience through partnerships with the world’s most innovative companies, significant investments in new technologies, and widening access to content and deeper fan engagement.
As part of the licencing agreement, Animoca Brands will assist in driving fan engagement by developing and publishing the blockchain game F1 Delta Time. The game will have a collectible component based on non-fungible tokens (NFTs) as well as a racing component utilising those NFTs.” – Source: Animoca Brands